Marketing during a crisis involves certain things. We are living and working in an unsure reality and fear of the COVID 19 virus. The governor of Wisconsin has closed schools and also has banned gatherings of 50 or more people. Many of the public events are canceled.
Obviously, this is going to have an impact on our economy. Small businesses will take the biggest hit. We don’t know how long it will last or how people we will get through these times.
And a primary concern for many is how does your business “stay afloat”?
Everyone needs to do what they can to stay strong. Things will level out, and we will get used to a “new normal.” Still, until that happens, many are wondering if it’s appropriate to market your business during the coronavirus crisis. And how?
According to Business Journal Daily,” With the right tone, posture, and approach, it’s appropriate to market your business during the coronavirus crisis.
Significant economic development projects are still happening. The global supply chain should become more localized. Your prospects and customers will be spending more time at home with the news media — wanting to know the latest news and insights. Leadership and visibility will lend more credibility to your company – and you’ll come out stronger on the other side.”
When you are marketing your business during this coronavirus crisis, keep in mind these things:
Check your pre-scheduled social media posts, and make sure that they match the current situation.
Let others know how you are presenting resources, education, and support to your staff and clients.
Invest with your media partners in providing tips and insights into what is showing up for you in the market.
Be thoughtful about the tone of voice. According to Alex Josephson, “Right now might not be the best time to be snarky or sarcastic, while empathy, understanding and even certain types of humor may go a long way.”